Context
We establish what the gallery is trying to achieve, how the website is managed and where the present friction is felt.
The Digital Authority Audit
See the whole digital system, not another list of SEO errors.
A rigorous, gallery-specific assessment of the relationship between your website, your authority and the way serious interest becomes an enquiry.
£350 · Delivered within 48 hours
The delivery period begins when the agreed brief and payment have been received. We confirm the deadline by email before starting.
Designed around how galleries actually work.
A gallery website is not an ordinary ecommerce site. Artists, artworks, exhibitions, editorial content, inventory systems and private conversations all interact.
The audit accounts for that complexity. It considers both the public experience and the operating decisions behind it, identifying improvements that are commercially useful, proportionate and maintainable.
The process
Evidence first. Priorities second.
Evidence
We examine the site as search engines, AI systems, collectors and gallery staff encounter it, not simply as it appears on screen.
Judgement
We separate structural constraints from content gaps, operational habits and opportunities that can be acted upon quickly.
Roadmap
You receive prioritised recommendations, ownership and sequencing: what to do, why it matters and what can wait.
Scope
Five connected areas of performance.
Findability
Indexation, technical foundations, site architecture, metadata, internal links and discoverability across search.
Authority
Entity clarity, editorial depth, expertise signals, structured data and the evidence that helps people and systems trust the gallery.
Understanding
Positioning, navigation and the clarity with which the gallery, artists, exhibitions and services are explained.
Conversion
Collector journeys, calls to action, enquiry friction, mobile experience and the route from discovery to conversation.
Governance
Ownership, publishing standards, content registers, maintenance rhythms and the operational risks that accumulate over time.
What you receive
A decision document, not a data dump.
- Executive diagnosis of the principal commercial constraints
- Evidence-backed findings across all five audit areas
- Prioritised 90-day implementation roadmap
- Quick wins separated from structural work
- Clear owners, dependencies and measures of progress
- Written findings and priorities for gallery leadership
See the output
Read a sample audit.
See how an observation becomes a practical decision, with supporting evidence, an owner and a clear completion check.
This four-page sample uses Gallery Growth’s own website as a worked example. It includes three findings, a 90-day roadmap and useful measures of progress. Your commissioned audit is tailored to your gallery and the agreed scope.
An abridged demonstration, not a client case study. No registration required.
Download the sample audit (PDF, 4 pages)A good fit
The audit is built for galleries that…
- Have invested in a strong visual identity but need greater digital performance
- Use Artlogic or a comparable gallery platform
- Want an independent view before commissioning more work
- Need priorities that a small team can realistically sustain
Not a good fit
It is not designed as…
- A generic automated SEO report
- A promise of instant rankings or AI citations
- A high-volume marketing package
- A recommendation to replace technology without evidence
Start with context
Tell us what is not working as well as it should.
We will respond with an initial view of whether the Digital Authority Audit is the right next step.
£350 · Delivered within 48 hours
The delivery period begins when the agreed brief and payment have been received. We confirm the deadline by email before starting.